Typical welcome offers
Examples we checked on brand sites in October 2026:
- Email or text sign-up: 15% at Under Armour and Gymshark; 15% off online at Kohl's for joining its texts.
- App: $10 off for new UNIQLO app members; ASOS's app-only first-order code.
- Loyalty schemes: 15% off your next purchase for joining The North Face's free XPLR Pass; Nike Members get a birthday-month offer.
Doing it without the spam
- Use a separate email address or an alias for shopping sign-ups.
- You can unsubscribe at any time: UK and EU data law requires consent for marketing emails, and US law requires an unsubscribe option.
- Text programmes may charge standard message rates; reply STOP to opt out.
- Save the welcome code for your biggest planned order: it's usually single-use.
When it isn't worth it
If you're buying one cheap item, a recurring stream of marketing messages may cost you more in impulse buys than the discount saves. And if the brand has a better public code or a student discount you qualify for, use that instead; welcome codes rarely combine with other offers.
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Last updated: 14 October 2026
